Managing big contact lists in Hubspot can be pretty difficult endeavour. They usually have lot of rules based on other lists, contact properties and activity. Some rules include contacts, others exclude them – some rules are outdated (your processes are changing) and you regularly forget to include new rules (ex. submissions of new forms). This
Blog Search in Hubspot COS
Hubspot does not provide you with any search engine for your blogs, instead pointing you to use Google search. I have prepared a very simple solution which you can use to create good looking search without redirecting your visitors to external websites. Check out working example at netguru.co
How to Train Your New Marketing Hire on Live Hubspot System: Workflows
Sooner or later you will have a junior in your marketing team, this little kid knowing nothing and needing directions to kitchen and toilet. You will be responsible for training your junior to become future full-fledged-capital-letters Online Marketing Expert. Teaching workflows is risky business. One wrong mouse click and you can send 50 000 emails
Capture WooCommerce Abandoned Carts in Mautic
How to find abandoned WooCommerce carts and send information to Mautic? If it’s your returning customer and you have him/her email in your database, it shouldn’t be hard – you just have to create a simple rule:
Visited Checkout Page AND Did Not Visit Order Confirmation Page
But if it’s first time visitor, we have no email or any contact information except of remarketing – which has much lower success rate than abandoned cart emails. Here I will show you free, quick and easy solution to capture customer emails in the same way paid WooCommerce plugins work – and I will send this data straight to Mautic.
How to Track Your Visit Sources in Hubspot
Online marketing can be really complicated. You have to manage accounts on many advertising networks, take care of your databases, as well as set up integrations, workflows and email campaigns. Your customers are coming from absolutely everywhere – online and offline ads, newsletters, remarketing ads, referral sites and organic searches. Properly tracking all of these sources can give you a serious headache. How to make it easier?
HubSpot aims to track all of sources automagically, but it has its own quirks which might not be very clear at the beginning (at least it wasn’t for us). Paid Search is full of antipatterns and is probably the most confusing.
Incorporating HubSpot: How We Changed Our Recruitment Marketing
Company culture, private healthcare, working from home, conferences, salary are elements of the product that you want to sell which, just like every other, you need to advertise via job offers to reach out to the best people. Posting ads on job portals should do the trick and attract some people, right? Well, if you want to grow by 1004% in 4 years, it’s not enough. That’s why marketing and HR in Netguru are both combined into one Growth Team.
Social media promotion, our company blog, retargeting, open source projects and free workshops greatly help us to catch the brightest gems. We operate a policy of transparency and provide clear career paths for developers and project managers so that everybody knows what they’re signing up for.
But are we efficient? Do these channels bring us valuable candidates, or maybe we are just wasting our time and money? To get the answers to these questions, we decided to incorporate HubSpot into our recruitment workflow.
How to Measure User Engagement with Hubspot and Google Analytics
Not so long ago we came up against a big problem while analyzing the performance of our campaigns – there were no conversions at all. We had two versions of a campaign: blog content and sales/business content. The plan was to choose the better one. How do you choose the winner if there are seemingly no conversions?
We implemented more early engagements metrics, which would show us how our visitors behaved depending on which campaign they were coming from. Unfortunately, Hubspot cannot generate clear and comprehensive reports about the activity of a given group of contacts. Because of that we chose Google Analytics instead. The Internet is full of valuable resources about engagement metrics in Google Analytics, so we aren’t going to cover GA basics here. Instead, we’re going to show you a few ways to effectively measure Hubspot-related activity in your GA reports.